The Top Ten Benefits Of An E-Newsletter

Much research has been done to indicate the benefits of e-newsletters. Obviously it is more cost effective to grow your business by increasing revenue and referrals from existing clients than in pursuing new clients. And a subscriber list of your business relationships is on very valuable asset for your business.

So what are the top ten benefits of an e-newsletter for your company? As a strategic thinking business coach, I would list the following as the top ten benefits of e-newsletters.

Benefit #1: An E-Newsletter enhances your company’s reputation and increases lead generation.

Benefit #2: An E-Newsletter increases the lifetime value of your clients.

Benefit #3: An E-Newsletter is a very cost-efficient and cost-effective communication channel with your clients.

Benefit #4: An E-Newsletter leverages your marketing efforts.

Benefit #5: An E-Newsletter provides instantaneous trackable results.

Benefit #6: An E-Newsletter opens the opportunity for your clients to easily and immediately interact with you and for you to promote dialog with your clients.

Benefit # 7: An E-Newsletter provides a higher response rate because it is being sent to a more receptive audience.

Benefit #8: An E-Newsletter is much more cost efficient than a printed newsletter because of the significant savings in time, printing and mailing costs.

Benefit #9: An E-Newsletter can serve as a positive reinforcement to the media.

Benefit #10: An E-Newsletter quickly identifies undeliverables so an effort can be made to correct them and resend them.

Article Source: http://www.new.citynewslive.com

Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, “Glenn’s Guiding Lines – Thoughts From Your Strategic Thinking Business Coach” and has published more than 250 articles on business. To find out more about the benefits & rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at www.businesscoach4u.com or jgecoach@aol.com

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