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InsideView, the on-demand sales intelligence service provider, today announced the closing of an oversubscribed round of funding. The round was jointly led by JDM Capital, an associated fund of Greenhouse Capital Partners, and Rembrandt Venture Partners, with additional private investments from accomplished Silicon Valley executives: Joe Addiego, Portfolio Manager In-Q-Tel, former VP Sales and Marketing Talarian and Wind River/Integrated Systems Paul Dawes, former SVP Sales and Marketing Liberate, and VP Sales Verdisoft Rob DeSantis, Co-founder and former CMO Ariba and former VP Sales Rasna Pete Goettner, General Partner Worldview Technology Partners, former CEO DigitalThink Peter D. Henig, Managing Partner, JDM Capital, an associated fund of Greenhouse Capital Partners, specializing in early stage venture funding Jay Tyler, Venture Partner Walden VC, former EVP Sales and Marketing DigitalThink and SVP WW Sales Clarify “This funding is particularly significant because of the high caliber of our investors who have been involved with companies that have effected major change in the technology industry,” said Umberto Milletti, InsideView co-founder and chief executive officer. “Their support speaks to the strength and opportunity for our sales intelligence service.” InsideView will use the funding to staff key management positions and provide the necessary infrastructure to maintain sustainable growth. Jerry Casilli, managing director, Rembrandt Venture Partners, said, “We are very pleased to be part of InsideView. We believe that the company brings a much needed capability to all sales organizations to better target their prospects and vastly improve the quality of their leads.” InsideView is a comprehensive on-demand sales intelligence service that offers an automated approach to customer research and lead list generation to deliver qualified leads in less time. In addition to thousands of account and contact profiles, InsideView includes selling trigger analysis and relationship mining technology that enables sales representatives to sell strategically. “InsideView’s approach to sales intelligence offers companies a significant advantage in today’s competitive business marketplace,” said Peter D. Henig, managing partner, JDM Capital, an associated fund of Greenhouse Capital Partners. “We are pleased to fund this next generation of business critical services from InsideView." About InsideView Established in 2005 with headquarters in San Bruno, Calif., InsideView is a different kind of sales information service, designed to keep sales professionals informed about the people and companies they most want to understand -- their prospects and customers. InsideView helps salespeople more effectively learn about the business priorities and decision-making structure of prospects. InsideView offers detailed, up-to-date sales intelligence about key managers, strategic initiatives, corporate pain points, and competitors.
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More information about InsideView is available at www.insideview.com.
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